Neuromarketing is the scientific process of marketing to the old brain. Based on research, a marketer can use a certain approach and touch the old brain every time. People will line up to buy because they feel safe, the process looks delightful, and they are eager to feel the satisfaction. WIFM is the sublime combination of access and satisfaction-health, wealth, relationships, or any combination of the three-which the neuromarketer zooms in on.
This involves a specialized focus using trigger words that are based on a wide body of research. Words such as family, profit, and bankrupt snap right into the old brain and pull us in. They are words that have an instant connection to WIFM.
Prospect Profiling, on the other hand, is personalized and focused on individuals. Also based on scientific study, prospect profiling uses a series of specially formulated questions to define the values, the tendencies, and the frustrations of your unique prospects. Each solopreneur has his own distinct results and his own prospects. Each prospect’s word list that will draw him in like magic because it was formulated to target his exact needs. View full article »