When you hire search engine optimization services you expect to see results, and nine times out of ten you do. There is nothing better than seeing your page rank high within search engine results pages (SERP’s), especially when you know that your or the search engine optimisation company you have hired have worked extremely hard and done everything by the book. All search engines have specific criteria they work on when ranking web pages and a good search engine optimisation company will recognise what these are. Having said this, we have seen changes in the Google algorithms and it looks as though there are set to be more changes throughout the year.

Many people wonder why Google is constantly making changes when it has been so successful. Google is of course the number one search engine with an estimated sixty five percent share of the search engine market, so why would they keep changing their criteria is the question on everybody’s lips. There are in fact several reasons why they would do this, and whilst those conducting web optimisation for search engines may find it a little bit of a nuisance, it can only benefit the search engine industry as a whole.

It is clear that Google has teamed up with Twitter and regular users of the search engine will see increasing numbers of Twitter posts within their results pages. Twitter incorporates real time search with up to date and relevant information and is clearly in high demand from users. At present news posts, social media sites and real time results are popular with Google so this is something worth taking into account when writing new content and something we can help you with here at seoconsult.co.uk.

Google is also trying to be as ethical as possible which is a positive thing. With such high market share comes power, so if anybody has the power to turn the entire search engine world into an ethical search then it is Google. Any black hat techniques or plagiarism are being filtered out much more strictly now by Google. As well as this, Google favours established and trusted web domains more than ever now, so if you are lucky to have a strong domain then use this to your advantage within SERP’s.

Keeping ahead of the competition is also one of the main reasons that Google keeps its algorithm fresh and up to date. Despite common misconception that Google is so strong it barely has any stiff competition, nobody gets top of their game by doing nothing and when you are at the top, the only way is down if you are not careful. There are already debates in the search engine world that Microsoft are catching up with Google and that their Bing search engine is more sophisticated in business related searches. Whilst Google is great for general public use, it does not pick up on sites in the health or travel sector quite as easily.

Whilst the basics of the Google algorithm will remain the same, it is worth monitoring when page rank changes to ensure that your search engine optimisation resources are going where they should be.

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