Business signs let the world know that you exist. Commercial signs may advertize your business, or they may tell someone arriving in the lobby exactly where they need to go. Whether your custom signs are informational or promotional, there’s an art to creating effective signage. Keep these tips in mind when planning your new business signs.

Start by considering the distance from which the average viewer will view your commercial signs. Here’s when you need to consider height, lighting and how the time of day can affect how your custom signs will be viewed.

Remember to consider factors such as wear and tear. If your commercial signs will be located outside, they should be designed to withstand harsh weather conditions. If you’re going to travel much with your sign, remember to consider potential damage from travel and general mishandling. There’s not much less appealing than a commercial sign that’s been battered beyond repair. It often does a business’s image more harm than good.

Choosing a Company for Business Signs

Start by finding companies that specialize in the commercial signs you are looking for. While few advertize their specialties, most will excel in one style or another. Find a company that works with your type of commercial sign, and you’ll save in time, money and end up with a better quality business sign in the long run.

Consider your artwork. If the company you choose to do your business signs doesn’t have it’s own graphic artist, consider hiring your own artist. A well designed logo or enticing artwork can really carry commercial signs. Most companies will accept computer files of outside graphic art.

How’s Your Zone?

Don’t forget about zoning regulations when planning custom signs. Most towns have specific laws regulating what kind of commercial signs you’re allowed to have. If zoning code prohibits your sign, don’t lose heart, though you will have to apply for a zoning variance, cross your fingers and hope for the best.

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