Archive for September, 2010


Basic Tips on Personal Finance

Basic Tips on Personal Finance

Do you ever wonder where your money goes every month? Does it sometimes seem as though you cannot afford to do things because your financial obligations are holding you back? If you find that you are asking yourself these sorts of questions, perhaps you should take a look at your financial situation and assess whether you are practicing good personal finance management or not. Good personal finance management spends within their income, plan for the future and solve financial problems as they arise. Poor personal finance management pay more, do without and fall behind. If you find yourself in the second category, you can do something about it. You can learn to take charge of your finances by planning your personal finances.

Planning your personal finances doesn’t always come naturally, and even if you’re just beginning to take your financial matters seriously, then you likely need a few personal finance tips.

Evaluate your current financial situation. One of the most important goals for most people is financial independence. Collect accurate information about your personal financial situation. Calculate your net worth which includes the real estate, saving and retirement accounts, and all other assets. This will help you decide how much money you can set aside for meeting future needs and goals.

A basic personal finance tip is to make a budget. A personal finance budget is information made up of your income and expenses and the more accurate this information is, the more likely you are be able to meet your goals and realize your dreams. A personal finance budget should be made for at most one year at a time and include a list of your monthly expenses.

All expenses must be included. To be sure of that go through all your paid bills, check register and credit card receipts to find expenditures that recure every month and expenditures that happen less frequently. Personal finance budgeting requires some small sacrifices. To be able to make good personal financial decisions and set priorities, you must know where your money is actually going. Start your budget and accomplish your goals.

Get an electronic bill pay. This is a very convenient way to pay your bills. You pay them electronically, by direct withdrawal from your bank account. The transaction is processed immediately. You can even link your bill pay service to your personal finance budget, so that your expenditures are automatically entered in the appropriate category. Personal financial management can be really easy.

Make an investment and finance plan. Now that the fundamental state of your personal financial security has been established, the time has come for the more prosperous part of your personal financial life. You need to make a personal finance plan of what you really want in life that money can buy. Your personal financial plan can be as simple or as detailed as you want it to be. Find out how to finally start to implement this plan and get the money to finance it. This is the long term part of your financial. This journey is the most interesting and exciting part of personal financing you can have toward financial freedom.

You can prepare for a secure personal financial future by following these simple tips. When you take control with your money, you don’t have to worry about debt taking control of you.

The Anatomy of a Number Plate

Of course whilst there is much fun to be had choosing personalised number plates, registration plates exist for a particular reason – i.e. to identify a vehicle by its registration mark. Therefore all plates, even private plates, must adhere to certain regulations, and should – unless a dateless plate – carry information regarding the date of issue etc.

In 1903 the Motor Car Act came into force, which meant that vehicles had to to be registered – and to carry official registration plates; however, the original plates where actually a lot simple than they are today, and therefore if you really want an in demand plate then you can’t get much better than dateless original private number plates!

Nowadays plates are likely to be prefix plates and to adhere to a certain format:

The first two letters represent the area code; however, rather than being the area code of the vehicle, it is the area code of the registration office where the registration office is located. The initial letter of this code is a mnemonic, so B for example, would stand for Birmingham.

The next two digits identify the age of the plates, and this changes twice a year, in September and March, and this code can be the last two digits of the year if issued between March and August or has 50 added if issued between September and February.

There then follows a three letter code, which distinguishes between vehicles that might have the same age signifier or area code.

Whilst you might think there is little room for manoeuvre for creating personalised plates, this is not  the case at all! And with a little creativity it is possible to get some great private number plates out of prefix plates – for example, S73 VEN.

The Secret Passion Of Wayne DeStefano

Wayne DeStefano began his small entrepreneur consultant business during his collegiate years. He majored in Business & Economics and often discussed business ideas with fellow classmates. While he developed his talents for helping entrepreneurs put together business plans that would allow them to recognize and achieve their business goals during this time, Wayne DeStefano harbored a secret passion for baseball cards. In time, he utilized his abilities to put together a business plan for himself.

Wayne DeStefano Helping Entrepreneurs

He never considered charging his friends for his services until one of his college buddies sent him a check for $10,000.00 as a courtesy gift for all of his hard work. From that moment on, Wayne DeStefano focused his career on small business owners who have little more than a dollar and a dream but who deserve a chance to be as successful as big name corporations.

Wayne DeStefano And His Baseball Card Passion

Unknown to his college buddies and clients, Wayne DeStefano harbored a secret passion for baseball cards all the time he was helping them achieve their business dreams. As a boy, he collected baseball cards hoping that some day his collection would really be worth something. Over the years, Wayne DeStefano’s card collection grew as did his love for the cards themselves. He eventually used his business planning talents for his own memorabilia shop where he has the ability to talk with other baseball card enthusiasts who are looking to buy, sell, or trade their cards.

Personal Finances – Getting Off the Paycheck to Paycheck Roller Coaster

There are three traditional methods of managing personal income.

1. Budgeting,

2. Keeping a spending history, and

3. Doing nothing (also known as living from paycheck to paycheck).

Budgeting involves setting what percent of future income is to be spent on which categories of expenses, and then recording all purchases in order to track how well spending is staying within the predefined limits. The process sounds very simple, however, it is difficult, in my opinion, to stick with a budget for very long. The energy and dedication needed to keep track of where the money goes is tremendous. I’ve tried budgeting on several occasions and failed miserably because I couldn’t stomach keeping track of every penny I spent.

Traditional budgets also tend to fail because the setting of rigid spending limits does not lend itself well to being flexible. When unforeseen expenses pop up, a budget can be rendered useless very quickly. It’s my experience that budgets can feel like monetary straight jackets that are soon abandoned.

Spending Histories – A Vicious Cycle

Keeping a spending history also involves the recording of every penny spent. The intent is to use the spending history as a basis for identifying spending habits that can be improved and then making needed changes to future spending patterns. The main weakness of keeping a spending history is that it is focused on past activity and, therefore, is of little help when a person is trying to make immediate decisions about spending for current and future requirements.

Here’s the normal cycle of keeping a spending history. This cycle highlights the spending history’s weakness as a personal cash flow management tool.

1. It takes time to accumulate a spending history. While accumulating the history, inappropriate spending habits will probably continue. If you don’t consistently continue your bad habits, you won’t be able to document them in your spending history.

2. You have to keep track of, and record every penny of your spending. Spending information must be recorded in some type of tracking device that is capable of organizing the information and displaying useful reports and graphs. Two popular examples of these tracking devices are Quicken and Money. As mentioned earlier, keeping track of every penny spent, and dutifully recording that information, takes dedication and a lot of energy.

3. Whether or not changes to spending habits are effective, and whether or not habits are really starting to change, cannot be determined until additional spending history has been accumulated. After you have accumulated sufficient spending history such that you can see some of your bad habits, it’s time to adjust your spending patterns. To determine whether these adjustments are appropriate and have the desired effect, you have to return to step 1.

The failure of keeping a spending history as a personal cash flow management tool is, in my opinion, to be expected. This money management technique is, I believe, based on GAAP (generally accepted accounting practices) which are used by businesses specifically to keep track of what happened; not plan for what is about to happen. The “about to happen” part is left to annual budgeting processes. This accounting approach is appropriate for businesses; but, is cumbersome and unresponsive for personal use.

The software used to accumulate a spending history, in my opinion, also contributes to the failure of the spending history technique. These types of programs tend to be too complicated and inflexible for many people. I’ve tried both Quicken and Money. In addition to my own dislike for these programs, I have met very few people who actually use Quicken and Money for their intended purposes. The usual reason I hear for buying either of these programs is because they contain a check register. That is the only feature being used.

The “Doing Nothing” Method

I believe most people end up doing nothing either because they’ve never been shown a better way, or because, like me, they’ve tried and failed at budgeting and/or keeping a spending history. Doing nothing means their personal finance management is reduced to paying bills when the bills come due with the money that is on hand at the time. They live from paycheck to paycheck with periods when they have lots of money interspersed with periods when there may not be enough on hand to buy bread and milk. This roller coaster approach to personal cash flow, in my opinion, encourages ill advised spending and almost guarantees growing indebtedness.

What Is Month-To-Month Personal Finance?

There is a new alternative which overcomes all of the above personal cash flow management problems. Created out of practical necessity, this new alternative may require new ways of looking at, and thinking about personal finances and the tools that are used to manage those finances. Before looking at this new approach to managing personal cash flow, let’s first take a new look at the activities that comprise personal finances. Before you can begin to effectively manage your finances, it helps to have an understanding of what you are managing.

I break down month-to-month personal finances into the following five activities.

1. Receiving income.

2. Paying bills.

3. Paying day-to-day expenses.

4. Paying for larger than normal expenses.

5. Setting aside a cushion.

This list does not include any activity intentionally associated with wealth building. The concern here is dealing with the fundamental issues of living comfortably day-to-day and paying the bills on time. Once those issues are dealt with successfully and consistently, building wealth becomes a possibility.

It is my contention that the main reason people get into trouble with their finances is because they let activity 1, getting a paycheck, control when all of the remaining activities happen. Bills are paid typically on payday because that’s when money is available. Depending on how much is needed to pay bills each payday, the amount left over for day-to-day expenses could be a lot or a little. Sound familiar? And, since the receipt of paychecks is determining when bills are paid, and the size of the bills are determining how much pocket money is left, there is rarely any excess money for activities 4 and 5. Setting aside money “for a rainy day” just doesn’t happen. Making major purchases, such as replacing the refrigerator when it goes on the fritz or buying a new set of tires, adds even more to the credit card balances.

Having growing, uncontrolled debt and no savings can, I believe, be attributed directly to letting your paychecks control your cash flow.

Getting Off The Roller Coaster

How do you break the living from payday to payday roller coaster cycle? Budgeting and keeping a spending history, while very useful to some people, are, in my opinion, not the solutions that work for most of us. Getting control of your finances is, instead, a matter of simplifying your finances. This is done by decoupling all of your personal finance activities. The five activities listed above are related, but they can be managed separately. Once you begin handling your personal cash flow management activities separately, something magical happens. The domino effect of (1) get a paycheck, (2) pay bills, (3) put what’s left in your pocket, is stopped. Instead, your bills begin to get paid on time, and money for day-to-day expenses is consistent from week to week.

The decoupling of personal finance activities is achieved by consistently applying these two techniques.

1. Separate the receipt of income from the paying of bills. Instead of paying bills on payday, sit down and arrange for the payment of bills on a consistent schedule that is independent of when income is received.

2. Fix the amount of money for day-to-day expenses at an appropriate weekly amount. Instead of pocketing what’s left over after paying the bills, “pay” yourself the same amount on the same day every week regardless of when you get paid.

When consistently applied, these two very simple rules for managing personal cash flow are powerful. I’ve been using them for several decades in my personal finances. Prior to stumbling on these techniques, I used to lie awake nights worrying about how I was going to pay the rent. It was habit for me to be continually on the lookout for yet another bill consolidation loan. Sometimes buying groceries was not possible on short paydays. Setting aside savings wasn’t even something I thought about.

Since starting to use personal cash flow management tools that are based on the above two simple rules, money is no longer a controlling force in my or my wife’s lives. We always pay our bills on time. Lois and I continually have money in our pockets for day-to-day expenses. We have no credit card debt since we pay our statement balances in full every month on or before the due date. And planning for major and unexpected expenses is simple because we have a detailed, forward focused view of our current and future cash flow. Money and bills are not the sources of stress and discord they used to be.

It’s Easy If You’re Willing

Applying the above decoupling rules to your personal finance does not require any special tools. A properly constructed manual or software spreadsheet will do the trick. I used such a spreadsheet in Excel to help a teacher friend of ours go from “more month than money” to “more money than month” in just a few weeks. The problem was that our friend had to come see me regularly so I could update her spreadsheet. She was not that knowledgeable about using Excel. Plus, I was having to coach her on the techniques that made the spreadsheet work. That was when I made the decision to write a program so that I, and anyone else who is interested, would have a readily available, easy to use tool for simplifying management of their personal cash flow.

You also can achieve financial peace of mind. It’s easy if you are willing to make a few simple lifestyle changes including using a personal cash flow management tool that is based on the two decoupling techniques discussed above.

Personal Finance Uk: All Expenses Will be Paid Easily Now

Maintaining a good lifestyle is very high on the priority list for some. They believe in living with a pre-set standard irrespective of the fact that they are facing momentary financial crisis. For such people, personal finance UK is highly helpful in providing money for the requirements of the people.

Personal Finance UK is available to the borrowers for their personal expenditure which may be the basic or the luxury needs. Money may be spent on needs like home improvement, car purchase, debt consolidation, wedding expenses, club memberships, vacation trips, etc. personal finance UK arranges money for all such needs.

Personal finance UK can be availed by the borrower in two ways, depending on how much money they want to take and the availability of asset with the borrower. If the borrower is ready to pledge collateral, he can take up secured form of personal finance UK. He can take up a higher loan amount also through secured personal finance UK. A range of £5000-£75000 is available for the borrower to take up money for his needs for a term of 5-25 years.

For a lower amount, the borrower can take up the money without pledging collateral with the lender. This is the unsecured form of personal finance UK which offers money in the range of £1000-£25000 for the borrower to fulfill his needs. The money can be repaid in a term of 6 months to 10 years.

The rate of interest for unsecured personal finance is higher than the secured option. This is so because the borrower pledges his asset which is a security for the repayment of the loan amount. So the borrower is offered a low rate in secured personal finance UK. This is also a good chance for bad credit borrowers to take up money at low rate of interest. Otherwise also, they can research for low interest rate deals online easily.

Personal finance UK gives an opportunity to people to maintain their lifestyles and live their lives with standard by providing them money to overcome temporary cash fixes.

Managing Personal Finance Has Never Been Easier

Managing personal finance may not be everyone’s cup of tea, especially for those who have no experience in business and management. An accurate financial plan will ease your work and guarantee a successful completion of your financial goals. Here, on our website, we provide helpful information for an accurate finance comparison that will obviously make your work easier.

Managing personal finance may not be the easiest job. If you are one of those who manage their finances themselves, you will surely not find this activity as being the most enjoyable in the whole world. It requires a lot of time and attention, but it is indispensable to your or your family’s financial well being. You can find a helping hand here, on our website, where you have the updated information you need in order to do a realistic finance comparison.

A key component for efficient management of your personal finance is financial planning. This dynamic process requires regular monitoring and reevaluation. Otherwise, you risk missing points of evaluation and this could damage your finance control. You should keep under control this circular process by repeated verifications and intelligent manipulation. The following five steps should organize and make your planning easier.

The first step is an assessment of one’s personal financial situation. You will do it by compiling, onto a piece of paper, all the personal assets, income and outcome. You should use a simplified balance sheet for listing the values of personal assets (for instance, car, house, stocks and bank account) along with the values of liabilities (such as credit card debt, bank loan and mortgage). Moreover, you should make sure you list personal income and expenses, on a personal cash flow statement form.

The second and most enjoyable step is setting the goals. With this stage, one should formulate his or her material desires in a financial language. You can set long-term goals can such as retiring at 65 years old with a significant personal net worth. You can also make short-term plans, for example: buying a house or a car by paying a monthly mortgage for 3 years but no more than 25% of monthly income. You can also establish several goals both long and short-term, in the limit of your financial resources.

After setting the goals, you must develop an efficient plan in order to accomplish them. The plan should detail the exact actions that you need to undertake. This is the third and most difficult part of your personal finance management as it asks for thorough research for the most convenient loan, investment or mortgage deals. An easy way to approach this matter is by using the services we offer here, on our site, where you will find thousands of updated offers available for adequate finance comparison. In this manner, you can avoid or diminish planned financial sacrifices such as reducing expenses or increasing your employment income.

Execution of one’s personal financial plan, monitoring and reassessment are the fourth and, correspondingly, fifth steps in efficient personal finance management. Discipline and perseverance are necessary for accomplishing this part of the plan. As time passes, conscious fulfillment of every action included in the financial plan must associate with continuous monitoring and reassessment until the fulfillment of the financial plan.

Managing your personal finance has never been easier. With access to all the pieces of information you need, you can do a realistic finance comparison and you can develop a more efficient personal financial plan. Here, we offer you the possibility to compare thousands of offers on credit card, loans, insurance and investment deals in UK and not only.

Here, on our website, you will find accurate information on all credit card, loans, insurance and investment deals you can use for an efficient finance comparison. Personal finance management has never been so accessible.

Learning to Manage Your Personal Finances

 

Let’s face the facts; one of the hardest things to manage is, of course, your personal finances. However, a lot of people do not know what it means to manage their personal finances. The good thing about this is that you can ask yourself four main questions that will be able to answer this for you. These are questions that can help you see if you have managed your personal finances the right way. Learning to do this is one of the hardest things that you can do. However, if you get to the point where you can do it, then you will live a very happy life.

 

The first question that you have to ask when looking at how to manage your personal finances is, can you meet your living means without using a credit card? This means, can you get by month after month without having to have a lot of credit card debt? If you can not, then you have not learned how to manage your personal finances the right way yet. This is something that people have to learn how to do. You have to learn to be able to break away from the credit cards and live debt free. Only then are you going to be able to handle your personal finances.

 

Then next thing that you have to look at is if you have any money saved up? Usually people do not get money saved up until it is late in their life. However, thinking about saving money up is a good way to get your Personal Finance in order. Remember, you need to make sure you can meet your living needs first. As soon as you can do that, then start saving money. After all, you can not start saving money before you meet your living needs. The sooner that you start saving money, the sooner you will get your personal finances in order.

 

The most important thing that you have to look at when you are trying to manage your personal finances is your job. You need to look at if you have a steady job that has reliable income. Now this is something that can be hard to do. That is because if you work in retail, you never know when you could get let go. So to have a steady job you have to be with a bigger company or your own boss. This can really help you get your personal finances in order. Your personal finances are the main thing that you need to be worried about. Get those in order first before you worry about other things.

 

The last question that you need to answer when dealing with Personal Finances is, do you have emergency funds? This means if something goes down, do you have the money to cover it? If you do, then you have your personal finances in order. Of course, this is a thing that goes hand and hand with saving. Keep all of these keys in mind when you are dealing with personal finances, and you will be on the road to financial freedom.

Personal Finance Articles: How Changing Your Mind About Your Personal Finance Will Change the State of Your Wallet

Many personal finance articles have been written on the issue of money.  Can’t say I have been moved to action by many.  First I’d like to say it is ok that you feel down about the current situation about your personal finances.  I give you permission to feel your feeling for the next 24 hours and then pull yourself by your boot straps and let’s what we can do. 

There exist many a definition, I want to share with you  my personal finance definition:

Financial freedom is not an event, it is a skill.

I bet right now with the current economic situation you are saying to yourself, “I just wish I could the lotto!”  Boy don’t we all and yet statistics and personal finance facts show that the majority of people who win the lottery, end up broke and worse off before their winnings! Imagine that.  You among the many seeking wealth, riches, fame few people realize that money isn’t the solution to their problems;  the way you think about money is the problem and the solution. 

I can almost see you going oh yeah, give me the money and I’ll show you change in mindset!

My favorite entrepreneur of all times, Henry Ford was once asked, “What if you lost everything you own?” He responded without missing a beat: “I’d have it all back and more within 5 years.”

Being a master of your own personal finance is not about what is in the bank; it’s about the ability to acquire the skill that will show you how to produce new streams of income and wealth based on your knowledge and experience.

So before we go any further on this issue let us tackle the real problem here that is impeding your personal finance for good!  Why you might ask?  Well without the mastery of these 5 steps, your desire for your goal for financial success and financial freedom is highly unlikely!  This is why big players in any industry have coaches, Oprah has a life coach, football players and basketball players have coaches and mentors.  Tiger woods after every bad game will go in for coaching and training.  Why?  Those who achieve great financial success do not go it alone.  They always have a team.  Those who achieve great poverty have the do it yourself mentality!

Why is it important to plan personal finances?

5 Steps That Will Guarantee You Become Master Your Personal Finances

1. How do you think about money? Say you come up with an idea to do something. Do you think that will never work?  Are you afraid to follow through?  Are you scared of loosing money or do you see every dollar spent as an investment?

2. How do you manage and invest your time?  The average man has at his disposal  6 discretionary hours.  This is time they can do whatever they want.  No work, no chores etc.  Many will watch T.V., attend pricey sports events, spend money on meals at a restaurant and movies, see where I am going with this? Do you do personal finance budgeting?

3. How do you leverage the talents and life experiences you ALREADY POSSESS?
Most people see their experiences as failures.  They only talk of how they tried to do something as failed.  Thomas Edison failed more than I care to count, and yet he persisted to light the whole world. Many of life’s failures are people who did not realize how close they were to success when they gave up. Thomas A. Edison

4. Do you have a mentor and/or coach with a proven personal finance curriculum? This is the true measure of your desire for financial freedom.  This is where you literally put your money where your mouth is, can’t afford a mentor you say?  Well what was the last book you read? Gossip magazines do not count as literature sorry ?!

5. What do you think is “risky,” and what do you think is “safe and secure”?  Most people never break into the realm of the 5% wealthy group who own 95% of  the worlds resources because they want to play it safe.  They want the money, the fame, the accolades but they feel they should not have to go through the process of creating this wealth.  No wonder the internet and other places are full of scams and get rich quick opportunities.  Remember this success does not  happen overnight, but one night success does happen.  Someone once said to me, it takes 3 years to be an overnight success!

Are These Self-Limiting Beliefs Preventing You From Starting A Small Business?

Here are three common disabling beliefs which prevent people from starting small businesses because of the fear of failure.

Many think they are not well enough educated, come from a poor background which holds them back, or think they need loads of money to get started in a new small business venture.

Let me show you why I think these are not true.

Lack Of Education

Many believe you need a good education to make a lot of money or to start up successful small businesses.

Far from being held back by poor education, it may actually be an advantage. Just as blind people often have much better hearing, people who have less education often compensate in other ways.

They may communicate more effectively to a wider population, they often exhibit greater dexterity and ability working with a wide range of materials and have great ability to judge risk and reward.

A good education can even be shown to be a disadvantage to entrepreneurship.

It is normal for well-educated people to find it easy to get a job. This means they are making money for someone else, in exchange for a smaller proportion of money back. (If employers didn’t make more money from their workers than they paid them, then they couldn’t continue to employ them.)

Having had a good job for a while, to give it up on a small business enterprise usually means risking losing that job, and the money that comes in with it, which may be needed to start the new venture. This brings us to another myth-

Lack Of Capital

Many believe you can’t start a new moneymaking venture without a lot of money to get started. I don’t believe this!

The old saying “If you ain’t got nothing you ain’t got nothing to lose” really is true.

If you have a lot to lose by risking a new small business venture, you may be so cautious of failure that you fail to succeed.

So many seriously rich people started from flat broke or in many cases from serious debt, you have to conclude that a lot of capital is not necessary.

J. K Rowling is one of the richest individuals in the UK. While she was writing her first novel she had barely the price of a good meal to sustain her. She even had to type the book out twice (with a second hand typewriter!) to send a copy to the publishers because she couldn’t afford to have a photocopy done.

Living In A Poor Environment

Many believe you need to come from a rich background to become rich. Baloney!

People have worked their way up from living in tin shacks to owning hotel chains. It is just as easy to sell goods to people in the ghetto as it is in the richest street in town.

Indeed it is often much more profitable to sell cheaper goods than more expensive goods.

Here’s a few examples-

· Burger vans have far higher profit margins than many top restaurants.
· Skateboards often have far higher profit margins than cars.
· A bicycle sales and repair shop would find far more customers in a poor environment than in a rich one.
· Trades and services (plumbers, electricians, decorators) will be more likely to succeed with the low costs of the poor environment and traveling to a better environment to provide those services.

Poor Education, No Capitol AND a Poor Environment!

A few examples of people who succeeded with their small businesses may help to prove my point.

With all three – poor education, no capitol and a poor environment, one guy in Africa has found great success. He lived on what most people reading this would consider to be a rubbish tip, but with very little education and no capitol at all, makes a great living for himself. With no more than a stout pair of ordinary scissors, he turns discarded empty drink cans into really stylish flowers. Selling them to locals and tourists, he makes a fine living.

Now I am not suggesting for a moment that this is a workable small business idea for you, but it does prove my point. If he can be so successful, by his terms, in Africa, then really it can’t be so hard for you can it?

Another example, which you are equally unlikely to repeat, is that of many ‘pop stars’. I won’t go into detail here because I prefer not to get sued, but if you look carefully at the early lives of, for example, Madonna, Eminem, Bob Dylan etc. you would find they have bettered themselves considerably with very few external resources.

Lastly, how about Nancy Engel. Starting from flat broke with very little education, she bought worth of assorted spices. Mixing them together, she labeled them Italian Spice Mix and took them to a local flea market the next day. By the end of the day, she’d sold all her stock and pocketed 0. By repeating this simple formula, her small business is a great success.

What if you are fortunate enough to live in an outstanding environment, have received an excellent education and have access to seemingly limitless funds – would that ensure success? History is littered with examples of people in just this situation, who started business ventures which failed completely leaving them financially broke.

I believe you are just as likely to succeed, or fail, regardless of your environment, education or funds.

Small Businesses Idea, Plus Action

So enough of what you don’t need to succeed – what about what you do need? Almost every example shows that after an idea which the entrepreneur considered worth pursuing, action is required. It sounds obvious, but without action, all you have is an idea, and by themselves, ideas rarely make you successful!

By action I don’t mean simply telling everyone you know about your idea, I mean actually doing something to make your idea happen.

So now you see why I believe that it is quite normal for people to succeed without access to good education, good environment or good funding.

I believe you can change your life massively with no more than a few good small business ideas and a little action.

Copywriting Tips To Market Your Small Business

Most people don’t realize that every small business uses copywriting to sell their product or service.

Those catchy phrases on that brochure are copywriting.

The content of that sales letterare copywriting.

The direct-mail packet you received in the mail with discounts to area businesses- Yep. You got it that’s copywriting.

And while you may appreciate the value in hiring a professional to write an effective sales letter, benefit-laden brochure, or have-to-have-it internet ad, professional copywriting services may be out of the price range of your small business.

It’s impossible to gain the expertise in a short amount of time that a professional copywriter has earned through years of training and experience. That said, there are a number of quick and easy things you can do to make your content stand out – and more importantly, to sell your product or service for immediate revenue.

Headlines

In almost every case, headlines are a quick and effective way to grab your reader’s attention. However exciting the information that follows, it’s not going to do you any good unless you can pull your prospective client in immediately by making them want to read more.

In the age of email, IM-ing and video conferencing, people want information fast. If you bore them they’ll move onto something else, and you’ll lose an opportunity to tell them why your product or service will change their life for the better.

The headline is usually in a larger and/or bolder font than the text directly below it. This enables your promise to stand out more and to get the readers attention. The idea is to make your prospective client want to keep reading.

You may have seen headlines like these

“Lose 20 pounds in Two Weeks – And Eat all You Want!”

“Make ,000 – with Nothing More than a Computer and 5 hours a Week!”

“Save Thousands on Heating Oil This Winter!” (an ad for a woodstove)

In virtually every business, even those often deemed “professional”, your message will be more urgent and compelling with a headline. Consider the following example for a technology consulting company:

“Finish Your Projects On Time and Under Budget – Without Hiring a Single New Employee!”

See what I mean? Headlines work. Start by defining your company’s promise. Every small business has one – all you have to do is tell your customer what it is.

Bullets and Fonts

Especially with a very technical subject matter, or with a product or service that requires a lot of information, bulleting out the finer points of your small business benefits can break down large blocks of information into an easy-to-read format.

When faced with a page full of text, the eye tends to drift to areas of interest – things that stand out from the rest of the text. For this reason, varying your font style and size just a tiny bit can make a real difference.

If I bold this sentence, you will likely pay special attention to it.

If I use italics to make my point here, it will be the rare individual who doesn’t notice – not the italics, but what’s been written in them.

The key here is not to go overboard. You don’t want to make your letter or brochure look like an advertisement for the circus (well, unless your small business is a circus). Just create enough interest to keep them reading and keep them invested in learning more about your small business.

Do-It-Yourself?

You’d probably prefer to contract out your copywriting services. Hiring someone else means you get a professional and can move onto matters that fall more clearly within your area of expertise.

But the reality is that many small businesses simply do not have money in the budget to hire a professional copywriter – at least not in the beginning.

In this case, try coming up with some material of your own using these tips. Who knows? You might even discover a talent you didn’t know you had.


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